” I believe it was Steven who actually initiated hippie dress in San Francisco, before it was fashionable.”
San Francisco Artist
This rarely seen drawing is representative of a period from 1966-67 during which Steven Arnold created posters and handbills for The Matrix nightclub in San Francisco, and for other local filmmakers and businesses. For a selection of other examples of Arnold’s poster art CLICK HERE.
Throughout 1967, Steven created a sizable body of surrealist, psychedelic poster art for the Matrix, a renowned San Fransisco nightclub, which featured regular performances by the likes of The Charlatans, Dan Hicks and the Hot Licks, The Jefferson Airplane, Big Brother and the Holding Company w/ Janis Joplin, Grateful Dead, The Doors, Steve Miller Blues Band w/ Boz Scaggs, Santana, and The Velvet Underground. We will be revealing more regularly.
Throughout the mid-late 1960s and early 1970s, Steven regularly created flyers, posters, and graphic art for local San Fransisco performance venues and boutiques, including The Palace Theater, The Matrix, and In Gear. The above poster was hand-drawn for The Matrix, a famed psychedelic rock venue which was located in San Francisco’s Fillmore District. The Matrix hosted many up-and-coming groups of the time, including: The Doors, The Jefferson Airplane, and The Grateful Dead. The club was also a favorite haunt of Dr. Hunter S. Thompson, among others. This particular example, from 1967, headlines the pioneering psychedelic rock band, Quicksilver Messenger Service.